2010-05-26
Flowing – the new faces of air travel in Blue1
The Finnish airline Blue1 will renew its livery. The new appearance, Flowing, will represent the identity and business solutions of Blue1, the new era of air travel. The new appearance is being implemented in innovative cooperation with the School of Art and Design at Aalto University.
Blue1 is strongly directing its course in becoming the airline for Finnish business travelers. The new direction will soon appear in the most visible part of its operations, the fleet. Blue1 is to invest in the new Boeing 717 aircraft and, with their arrival, will renew the appearance of its fleet, one aircraft at a time, beginning in the autumn. Blue1’s new livery will represent a customer-friendly, fresh and young choice for the Finnish business traveler. The new visual appearance of the Blue1 fleet, Flowing, will reflect the identity and business solutions of the company. Blue1 is a young Finnish challenger airline, believing in courage and new solutions in the new era of air travel.
“In the new solutions for air travel, the customer’s service experience is now playing a more important role than before. The essential feature in this is the face of our fleet. The new visual appearance reflects the origins of our company – Finland, cleanliness and lakes – while it tells about a customer-friendly and young option, about the new era of air travel,” says Juha Järvinen, VP Commercial at Blue1.
The new appearance is being implemented in cooperation with the School of Art and Design at Aalto University. The Flowing appearance has been designed by Annukka Saikkonen and Magali Abraham, students on the graphic design programme. The Blue1 aircraft have always been named after Finnish lakes, but now the water theme is being fulfilled visually in the Flowing appearance. The Flowing theme will reflect the various forms of Finnish water, each having an individual design in the aircraft. The future aircraft will all follow the Flowing theme, yet all aircraft will have their own individual appearance, making the renewal of the fleet’s appearance truly unique.
In the new Blue1 commercial solutions, the added value for the customer is based on strong, profitable partnerships, new co-operational models and service innovations. The School of Art and Design is the leader in graphic design in Finland and therefore a natural partner for Blue1 in building a service design for the new traveler generation. The co-operation with Aalto University is enabling Blue1 to expand the service design to all of its service chain.
BLUE1 COMMUNICATIONS
Additional information:
VP Communications and Public Affairs, Tom Christides, Tel +358 40 7523131
VP Commercial, Juha Järvinen Tel +358 50 522 2993