2010-08-03
First Boeing 717 for Blue1
Blue1 took on August 3rd delivery of its first Boeing 717 aircraft, painted in its new “Flowing”-livery. The Boeing 717, with 120 seats, represents the top of the short and middle-range aircraft types and has an important role in the company’s route strategy and the growth of operations. Blue1 will have nine 717:s in its fleet by the end of March 2011.
The Boeing 717 represents a new level of travel comfort in the Blue1 fleet. Designed for regional operations, the Boeing 717 equals larger aircraft in terms of its fuselage size, offering roomier travel comfort in both leg room and sitting space with five-abreast seating. The luggage storage, important for passengers, is equal in volume to that of larger aircraft. In terms of fuel consumption and environmental effects, the Boeing 717 is top of its class, enabling efficient operations for the benefit of the customers.
Flowing – the new faces of air travel in Blue1
The new appearance, “Flowing”, will represent the identity and business solutions of Blue1, the new era of air travel. The new appearance is being implemented in innovative cooperation with the School of Art and Design at Aalto University in Finland.
Blue1’s new livery will represent a customer-friendly, fresh and young choice for the Finnish business traveler. Blue1 is a young Finnish challenger airline, believing in courage and new solutions of air travel. The new visual appearance reflects the origins of the company: Finland, cleanliness and lakes.
The new appearance is being implemented in cooperation with the School of Art and Design at Aalto University. The Flowing appearance has been designed by Annukka Saikkonen and Magali Abraham, students on the graphic design programme. The Blue1 aircraft have always been named after Finnish lakes, but now the water theme is being fulfilled visually in the Flowing appearance. The Flowing theme will reflect the various forms of Finnish water, each having an individual design in the aircraft. The future aircraft will all follow the Flowing theme, yet all aircraft will have their own individual appearance, making the renewal of the fleet’s appearance truly unique.
The School of Art and Design is the leader in graphic design in Finland and therefore a natural partner for Blue1 in building a service design for the new traveler generation. The co-operation with Aalto University is enabling Blue1 to expand the service design to all of its service chain.
BLUE1 COMMUNICATIONS