2010-05-26
Blue1 focuses on growth –
renewing route network, fleet and service product
The Finnish airline Blue1 is getting ready for the new era of air travel by focusing on becoming the airline for Finnish business travelers. The company will expand its route network, renew and develop its service concept to meet the needs of the modern Finnish business traveler, and double the number of its aircraft.
As the airline industry is in transition, Blue1 sees the future in a positive light and will be ready for the growth in the air travel markets when the recession reaches an end. The company is getting ready for the new era of air travel by focusing its products and services more strongly towards the changing needs of Finnish business travelers and their travelling preferences, yet not forgetting leisure travel.
Started at the beginning of 2010, the expansion of the Blue1 route network is continuing. Blue1 is investing heavily in the present and upcoming business travel destinations in Europe and expanding its route network both in the number of destinations and departing flights. The service benefits of the current business concept, Economy Extra, have received good feedback and will be further developed in terms of new forms of service.
The increase in the route network and number of take-offs will be implemented by investing in a fleet change as of autumn 2010. Blue1 will acquire Boeing 717-200 aircraft for its fleet, intending to use just one aircraft type for the entire fleet, and to double the size of the fleet over the next couple of years.
Blue1 will build the future travelling means of Finnish business travelers together with strong partners. Producing value and responding to the overall needs of travel in Blue1 will be implemented in the future together with the Star Alliance and other strategic partners and by using innovative cooperation models.
BLUE1 COMMUNICATIONS
Additional information:
VP Communications and Public Affairs Tom Christides, Tel 358 40 7523131