Optiontown, a pioneer in developing innovative travel options, has partnered with Blue1 Airlines in Finland to launch ‘Upgrade Travel Option’ (UTo: pronounced you-too).
Through Upgrade Travel Option, Optiontown offers customers flying on Blue1 the opportunity to travel on Blue1 Premium Class by paying just a little more on top of their economy ticket. With UTo, customers can enjoy the excellent service and comfort of Premium including Priority check-in, Fast Track security, business lounge access on European flights, preferential seating, and other highly dedicated in-flight service with meals and drinks.
Blue1 is looking forward to the new co-operation with Optiontown, which is innovative and revolutionary airline revenue ancillary services’ provider. Blue1 will be the first Nordic airline to offer the UTo service in its whole route network and we are planning to launch additional products within few months.
Blue1 Premium is new level of business class within intra-European traffic with value-for-money fares, seamless airport service elements highly appreciated by our frequent travelers, and good quality in-flight service.
“We are very glad to partner with Blue1 with whom we share the common vision to enhance travel experience and utility for the customers. UTo offers an opportunity for customers to explore the luxury and comfort of Blue1 Premium at low affordable prices. At Optiontown, we have always strived to be the pioneers in providing unique travel options; creating a win-win situation for both customers and our airline partners. We would be launching more innovative products with Blue1 in near future for the benefits of travelers”, said Sachin Goel, Founder and CEO, Optiontown.
About Optiontown:
Optiontown is a pioneer in the world of travel options. Their vision is to develop unique travel options that help to optimize value for both travelers and travel providers like airlines, hotels and rail companies. Built on patented technologies, Optiontown’s revolutionary product portfolio consists of several programs including the Upgrade Travel Option (UTo) program..
Optiontown is owned and operated by Tenon & Groove, LLC, which was founded in 2003. Tenon & Groove, LLC is headquartered in Massachusetts, USA. Besides Blue1, Optiontown’s travel partners include SAS Scandinavian Airlines, airBaltic, Malev Hungarian Airlines, Air Canada and Kingfisher Airlines.