Blue1 takes an active part in reducing environmental impact and works together with the SAS Group for a new environmental strategy. The focus is on reducing carbon dioxide emissions by 20% by 2020, as compared to those in 2007.
Even if the airline industry is only responsible for 2% of all carbon dioxide emissions, we must focus on constantly reducing our environmental impact. This is done by using energy-saving technology and biofuels. The SAS Group's mission regarding environmental issues is IATA's zero vision for 2050 with regard to the greenhouse effect.
The SAS Group is a front-runner in environmental issues, being the first airline group to offer its customers a web-based emission calculator.